Speakers » Marshall Kirkpatrick
Director, Influence Marketing and Research, Sprinklr
Kirkpatrick shares and implements what’s coming next in social media, data and emerging technology. As the first writer hired at TechCrunch, the co-editor of the New York Times syndicated ReadWriteWeb, and on his personal blog, he’s used data to break scores of news stories and be cited hundreds of times by mainstream news. Kirkpatrick then productized his lessons learned in the form of an influencer discovery and research startup (Little Bird) that he sold to Sprinklr.
He’s interested in combining data analysis and connections with people to learn what the future of business looks like and help customers get there first.
Kirkpatrick helps the largest companies in the world build systems for tapping into the emerging knowledge held by their industries’ thought leaders. He helps them build network-based systems for engaging with those thought leaders to inform marketing relevance, company strategy and to let the market know about the company’s work. The outcome of these systems includes marketing relevance, lead generation, cultural and business foresight.
Kirkpatrick also performs future-oriented influencer engagement for Sprinklr, connecting with some of the most influential people in the world regarding digital transformation, customer experience, the future of work and more.