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Speakers » AnnMarie Wills

CEO/Co-Founder, Leverage Lab, LLC, Lytics partner

Wills brings more than 20 years of experience helping media organizations maximize their data competency and opportunity. During her career, Wills has conceptualized, built and launched numerous data products for notable companies, like Penton Media, Knight Ridder, SourceMedia and Vance Publishing.

As a pioneer in evolving audience development practices and creating value from first-party data, Wills is a regular panelist and speaker for Folio: and Editor and Publisher and Connectiv.

In addition to her experience in the media industry, Wills has led digital agency teams: delivering insights, performance marketing services and data sciences projects for such notable clients as Microsoft (Azure, Dynamics, Windows 10), Hallmark Cards and Crayola.

Wills is passionate about helping media brands large and small see the opportunity and power in their data. She believes the media industry is in a critical evolutionary period where technology and strategy converge, and those who can evolve beyond traditional thinking while harnessing the power of technology will win.