Brought to you by: Target Marketing


Opening Keynote: The Evolving Marketing Technology Stack & How You Stack Up

Starts: 10:10 am | Ends: 10:40 am

Companies today are using 50 to 300 technology tools at one time to acquire, engage and retain customers. These tools are referred to in the collective as the marketing technology stack. And as most marketers now know, effectively managing and evolving the marketing technology stack is critical to meeting revenue, customer lifetime, and customer experience goals.

Attend this session to learn:

  • • The process companies use to create and manage their technology stacks
  • • Key trends tech stack evolution and the tech categories surging in 2019
  • • The types of products everyone needs in their stack