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Agenda

How Brands Are Stepping Up Their Data Game

Starts: 11:10 am | Ends: 12:05 pm

Today, customer data is at the core of nearly any marketing objective imaginable, whether identifying lookalike prospects, increasing the relevance of offers through personalization, or conducting an account-based-marketing campaign.

This session will explore the strides marketers have made in their ability to manage and take action on rich customer data with the help of new tools and technologies. Tune in to this session to learn about:

  • • Why new customer channels and higher customer expectations have made data more important than ever
  • • New data sources becoming available, such as location, social, emotional
  • • How to use data wisely, without being creepy and what consumers want in return for their data
  • • Case studies demonstrating the technologies brands are using to make it all happen

 

Speakers


David Raab
Founder & CEO, Customer Data Platform Institute

Sponsors