Starts: 2:10 pm | Ends: 3:00 pm
When marketing operations are at their best, marketers can answer campaign and program questions quickly and easily, remain aligned with business goals, collaborate effectively across departments, gain insight into omnichannel data, and fully utilize a relevant martech stack to accomplish those business goals. This conference session will dissect the best strategies, processes and solutions for optimizing your organization’s workflow. Marketers will come away with insight on:
- ● A winning strategy for marketing operations excellence
- ● An ideal organization structure for marketing operations
- ● How to best measure marketing operations effectiveness
- ● Case studies focused on the tools driving operational excellence for brands.
Director of Content Strategy, Workfront
VP, Strategy Services, The Pedowitz Group