Speakers » Robert Rose
Chief Strategy Advisor, Content Marketing Institute
Robert is in the business of helping marketers become stellar storytellers.
Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples, Hewlett Packard, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media.
As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi and Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011.