Brought to you by: Target Marketing CabinetM

Speakers » David Raab

Founder, Customer Data Platform Institute

David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management.  As Principal at Raab Associates, Inc., he advises consumer and business marketers on marketing processes, analytics, technology and vendors.  Typical projects include marketing process analysis, needs definition, vendor selection and measurement system development.  Mr. Raab also consults on product and business strategy with industry vendors.

Mr. Raab has written hundreds of articles and blog posts on marketing technology.  He is the author of Marketing Performance Measurement Toolkit (Racom Books, 2009) and the B2B Marketing Automation Vendor Selection Tool and Guide to Customer Data Platforms (  Additional research appears regularly on his blog

Mr. Raab holds a bachelor’s degree from Columbia University and MBA from the Harvard Business School.