Brought to you by: Target Marketing CabinetM


Technology & Solutions Session: Artificial Intelligence in an ABM World

Starts: 11:00 am | Ends: 5:00 pm

You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri to self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.

But that is all about to change. In June 2016, Demandbase acquired an AI-based solution that helps B2B companies overcome the most complex data challenges including website personalization and AI-based sales development.

Join Demandbase’s session to learn:
• How AI is changing the B2B landscape and what powers the technology behind Demandbase
• The challenges marketing and sales professionals face with AI
• How to overcome those challenges to maximize sales conversations and close more deals