Brought to you by: Target Marketing CabinetM


Lead Generation, Scoring and Predictive Analytics

Starts: 11:10 am | Ends: 11:40 am

Brian leads the marketing technology practice for Heinz Marketing and has over 20 years of experience in B2B sales and marketing. Brian will provide an overview of the lead generation, scoring and predictive analytics landscape, and “state of the union.”

During the session he will:
• discuss recent advances in lead generation and scoring technology
• look at where predictive analytics fits into an overall lead generation strategy and technology stack
• provide insights from innovative practitioners
• share his perspective on key trends for 2017

View this session here!


Brian Hansford
VP Client Services and Marketing Tech Practice, Heinz Marketing