Starts: 11:50 am | Ends: 12:20 pm
A unified customer experience across all marketing channels must start with a single and complete view of each customer. But creating a 360 degree customer view has remained out of most marketers’ reach.
In this session, David Raab, founder of the Customer Data Platform Institute, will:
• discuss the progress that has been made towards making this customer view a reality;
• provide an overview of the Customer Data Platform (CDP) technology landscape;
• talk about where a CDP fits in the marketing stack;
• and provide some recommendations on how to think strategically about integrating a CDP into a marketing technology roadmap.
Founder, Customer Data Platform Institute