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Concluding Keynote: The Role and Implications of AI and Machine Learning within the Marketing Tech Stack

Starts: 3:30 pm | Ends: 4:30 pm

Machine learning (ML) and Artificial Intelligence (AI) were hot topics in 2016. Moving into 2017, it’s time to go beyond the hype and to work to understand where and how Machine Learning and AI will impact marketing technology and the marketing stack.

This session will cover:
• the difference between Machine Learning and AI
• the value Machine Learning and AI will bring to marketing technology and marketing in general
• where early implementations are delivering value
• how marketers should be thinking about Machine Learning and AI as product attributes as they evolve their marketing tech suite

View this session here!